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5th av new york 78254
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About Us


quity Auto Finance believes in creating opportunities for our team, customers, and the community around us. We believe in taking the challenge of auto loan financing for dealers and finding creative and innovative ways to help the dealer get a car into their customers hands. Equity Auto was created over 30 years ago to help people get into vehicles. From it’s humble roots, the South Florida grown founders, Larry and Diane Courtney, used their background in auto dealerships and realized there was a niche buyer that needed their services, subprime loan individuals.

Larry and Diane decided that the best way to help this type of niche buyer is to help dealerships throughout Florida get their vehicles into these types of customers hands in any way possible. They felt that by offering their services to the dealerships they would be able to help the community even more than by simply having their own lot. So they sold it off went into the business of helping dealerships fund their clients.

Here Equity Auto Finance is 30 years later, still offering the great service and forward thinking for that niche type of client, all while helping their community. The only difference between now and 30 years ago when Equity Auto started is that the community has grown a little bit larger, however the same commitment to their clients exists.

Equity Auto finance history

Larry is the founder of Equity Auto Finance, Inc. and has been its’ President since 1987 and its predecessor since 1981.  Prior to opening Equity Auto he owned and organized the largest independent automobile dealership in the state of Florida.  He started this dealership in 1973 and subsequently sold it in 1979.  Before opening his own dealership he sold his 50% ownership in a franchised dealership where he operated as the General Manager.  Prior to becoming an entrepreneur, Mr. Courtney was successfully involved in numerous automobile dealerships having started in 1962 as a salesman and working his way up to the position of Sales Manager of Terry Ford in Pompano Beach, FL.  Larry and his wife have always been heavily involved in various philanthropic organizations within the local community. Sadly, Larry passed away in 2015. However, Diane has continued to carry on Larry's legacy.